Author Archives: BobG

The Superbowl Ad Tease

Once upon a time, like five years ago at this time, a good percentage of the anticipation and buildup surrounding Superbowl Sunday was reserved for the ads. They were never before seen, creative and surprising. They were an event within … Continue reading

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Personal Identity or Digital Profile?

Do you feel like a person, or a profile? As the ad world increasingly embraces microtargeting, our individuality grows less defined by how we encounter culture, and more corrupted by how content is assigned to us. This happens fast, via … Continue reading

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Peter the Great — Not So Great

Cruelty, in the form of a beard tax, at the hand of the state, is remembered here. Let us never forget, and stand in solidarity with those who have the boldness required to stand up to the contemporary Peters. Your … Continue reading

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Diageo’s brave new world

Thanks to columnist Schumpter at The Economist, this week we’ve gotten an interesting peak into Diageo’s emerging markets strategy, complete with a Willy Wonka metaphor. Due in part to home market saturation (no irony in using “saturation” in the drinks … Continue reading

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Protest Beard

So, I’m growing a protest beard, to stand in solidarity with those who have suffered without power through the current summer heat wave. As part of this effort, I decided that it would be apropos to take an analytical cross-section … Continue reading

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The Times China Desk

In a note to readers posted online yesterday, The New York Times announced to the world that it, like so many other multi-nationals, was going to China. Not surprisingly, the China edition is web-based for now, and according to an … Continue reading

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Oh Canada

A colleague has provided me with this deft analysis of the Canadian provincial & geographic layout.

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Homero Aridjis on Walmart

In his op-ed in The New York Times today, former ambassador and poet Homero Aridjis sums up nicely the problem with corruption in Mexico. He basically posits that corruption is so ingrained in the culture of Mexico that it should … Continue reading

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Classy Pop Up Ad for the James

Apologies for the snark, but if I’m not mistaken, the James cancer center is a reputable, first-class facility. It is also an operation that people come to in times of great need, crisis and worry. If the people that need … Continue reading

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The Paradox of Walmart, Google and the FCPA

So, over the weekend, the New York Times published a report that tore a hole in Walmart de Mexico and its longstanding and continued commitment to bribery in Mexico. The article surfaced seven years late, as the result of an … Continue reading

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