Category Archives: Media

The Superbowl Ad Tease

Once upon a time, like five years ago at this time, a good percentage of the anticipation and buildup surrounding Superbowl Sunday was reserved for the ads. They were never before seen, creative and surprising. They were an event within … Continue reading

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Personal Identity or Digital Profile?

Do you feel like a person, or a profile? As the ad world increasingly embraces microtargeting, our individuality grows less defined by how we encounter culture, and more corrupted by how content is assigned to us. This happens fast, via … Continue reading

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Diageo’s brave new world

Thanks to columnist Schumpter at The Economist, this week we’ve gotten an interesting peak into Diageo’s emerging markets strategy, complete with a Willy Wonka metaphor. Due in part to home market saturation (no irony in using “saturation” in the drinks … Continue reading

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The Times China Desk

In a note to readers posted online yesterday, The New York Times announced to the world that it, like so many other multi-nationals, was going to China. Not surprisingly, the China edition is web-based for now, and according to an … Continue reading

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Classy Pop Up Ad for the James

Apologies for the snark, but if I’m not mistaken, the James cancer center is a reputable, first-class facility. It is also an operation that people come to in times of great need, crisis and worry. If the people that need … Continue reading

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Digital overtakes cable TV ad spend

In a report published yesterday by the Interactive Advertising Bureau, digital ad revenue climbed to nearly $32 billion in the US for 2011, up 22% from 2010. What’s more, that puts digital second in spending only to broadcast TV, moving … Continue reading

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Super PACs & Citizens United

There’s a renewed fervor for creating more transparency in political ad spending, and rightly so. Since the debacle that is Citizens United (Citizens United vs. FCC), corporations, as Mitt Romney puts, have become people too. And that ain’t right. There … Continue reading

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And your bird can sing: corporations & twitter

An alarming number of fake Twitter feeds have recently come to be, from the hilarious @Jesus_M_Christ to my local favorite, @FakeLewisHowes. Even more alarming though, when corporation-related, nearly as soon as they’re born, they’re being hunted down like the animals … Continue reading

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Public-Private Media

Budgeting is never fun. City, county and state revenues have been in the toilet for a while now, without much light at the end of the tunnel. Long debates have been had over government largesse, and building some sustainability into … Continue reading

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The Quickening: As Seen On TV Goes Mobile/Social

Really, it was only a matter of time. Some of us had seen it coming, but it was inevitable all along. Social media – whatever your thoughts on it may be – has created a large, dynamic and measurable advertising … Continue reading

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