Classy Pop Up Ad for the James

Apologies for the snark, but if I’m not mistaken, the James cancer center is a reputable, first-class facility.

It is also an operation that people come to in times of great need, crisis and worry. If the people that need the James are lucky enough to come out the other end with a positive result, I would imagine it fosters a lifetime relationship of unbreakable trust and gratitude.

This pop up ad, appearing in one of the most inelegant servers of digital advertisements, The Columbus Dispatch, would make it seem that the media folks over at the James have a bit to learn about brand voice.

It’s a bit off.

This entry was posted in Media. Bookmark the permalink.