Tag Archives: digital

Social Digital Signage

Integrating new media platforms often seems a no-brainer. Of course we want to see our tweets on American Eagle’s towering Times Square array. Damn right I want the world to know which Jimmy John’s I just devoured a sandwich from. … Continue reading

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Good clean content

What makes a good promotional product? Certainly, it depends on who you ask. I’ve been doing some promo and production work, using my modest media savviness, for the upcoming independent release of an album and surrounding tour of a musician … Continue reading

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Deliverable: A Managed Digital Reputation

Though many of us use it as if it’s an extension of our own body, digital – our mobile devices, notebooks, tablets, and all that they entail – persistently dogs the best of our pals in the corporate world. Anathema … Continue reading

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Savage Tactics: Print v. Digital

Dateline, January 18, 2011 The Economist, in its January 8th issue, published a comparison of strategy amongst Great Britain’s many and disparate newspaper publishers. Among those mentioned are behemoth News Corporation, which it seems prefers not to have to dabble … Continue reading

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